“The Knowledge”
Ministry Promotion & Explainer
Created for The London Project.
Learning for the world’s most demanding taxi test.
To drive a hackney carriage in London, you can’t merely be a competent driver. You need extensive knowledge of nearly the entire city: a map on the inside.
In one of the most diverse cities in the world, church leaders need biblical convictions, but they also need gospel instincts. Instincts shaped by deep reflection on the gospel and London’s raw realities.
Through their learning communities, The London Project exists to equip church leaders to navigate the city.
Bringing a metaphor to life
Neil Powell, Executive Director of The London Project, approached me with a beautifully simple metaphor and asked if I could help him bring it to life.
Illustrations are the hallmark of many great sermons, talks, and lectures, but translating the spoken word to a visual medium can often be difficult and costly. Neil and his team brought to the table an illustration that is captivating and allowed for a small crew within a relatively short shooting schedule.
My role was to help translate the metaphor into a film, from creative development, directing & shooting, and carry the story through to final cut.
The video has received great initial feedback and has already proven to be a helpful tool for The London Project as they introduce the 9 Gospel Instincts to their Learning Communities.
“Kevin didn’t just capture The London Project; he took it to heart.
The care shows in the detail – unhurried, precise, and generous in spirit. We are delighted that this film has been received so well, here in London and far beyond.
He honoured both the complexity of this city and the hope that keeps us working together.”
— Neil Powell, The London Project Executive Director
